Arkansas Rural & Volunteer Firefighters Association
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Marketing Resources

Marketing your fire department is important when building community awareness and support, improving fundraising, and boosting recruitment/retention efforts.

Marketing & Branding – Creating and promoting a consistent image helps build community awareness

Fundraising – Exploring a department website, sponsorships, and community events helps generate funds.

Public Relations – Marketing your department through press releases and outreach programs helps build community support. 


Download the following resources to make your marketing efforts a success!

Marketing for Fire Departments - Slide Presentation

Fire Department Logo Questionnaire

Guide to Better Press Coverage

Sample Press Release

Listing of newspapers in Arkansas

Event Planning Checklist